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Beware Misleading Discount Marketing Strategy


Laminate Flooring

Consumers please do beware of marketing strategy currently at large.  We must all learn that promised 50% discounts by leading retailers should immediately beg the question in our minds as interested consumers “50% of what initial starting price?“.

Allow me to give you an example of this current marketing strategy of which I speak, and by doing so demonstrate, at first hand, the importance of always shopping local, when ever possible.

New discount sales advertised on television by Noyeks, Ormonde Business Park, Kilkenny, offering 50% discount on Laminate Flooring, is not the real bargain it might first appear to be.

A call by phone today to Noyeks, Kilkenny requesting a price for Commercial Laminate Flooring for 3 x 10ft x15ft bedrooms, revealed a quote price of €520 if collected from their store.

A similar call by phone today to Stakelums Homevalue Hardware Racecourse Retail Park, Nenagh Road  here in Thurles requesting a price for Commercial Laminate Flooring for 3 x10ft x15ft bedrooms revealed a quote price of €459.76 with the product delivered to your door.

This, for me, represents a saving of €60.22, plus €10.00 in fuel costs, plus a two hour return journey from Thurles. Both products are the same good quality and Stakelums have no Discount Sale running presently.

Makes you think, no?.  I felt like parking my cement truck in their front gates.

Note: I did not have the time to contact other quality Thurles suppliers like Pat Hickey, Ikerrin Rd,Thurles or J.Ronayne, Arro Home and Garden, Dublin Road, Thurles for their price.

However this is further proof that it pays to ‘Shop Local’ my friends, so always check it out first.

Free Competition For XBox Game Madden NFL

Madden NFL 11 Xbox 360 Game

Following the success of previous free competitions, our readers are invited to enter our latest contest, with a chance to win the fantastic Madden NFL 11 XBox 360 Game launched just recently.

This game is sponsored by Europe’s fastest growing Irish gaming web site – The Gaming Liberty. com

The question to be answered is:- “Who won the 2009 NFL League Season ?

To enter this competition visit the ‘Competition’ Section on the top right sidebar of this page and carefully pick your answer.

Remember entry is completely free and you have just one chance to win. Test your Google search skills if you do not know the answer and the best of luck.

Note: This competition ends at 12.00pm, on October 31st 2010.

Winner will be notified by email.

Colgate Deal Will Pay For Dental Check Up or Clean

Colgate have announced a great deal where you can have a dental check up or scale & polish done at your local dentist for almost free! You have to purchase 1 Mouthwash, 1 Toothpaste and 2 Tooth Brushes and then Colgate will pay you up to €65 towards your check up or clean. Approximate cost of these items is €15-€16 at your local stores but you must have an itemised receipt to show that you have purchased the right products for the offer (see picture above).

For more details you can visit the Colgate website page for this offer and also download the application form;
http://www.colgate.ie/app/OralHealthMonth/IE/Home.cvsp

The Colgate Oral Care products and Application forms are also available in Dunnes Stores, Thurles as they have a whole end section dedicated to the offer.

So, get in fast if you think you need a dental check up or clean. This deal only lasts until the end of the month, 30th September 2010.  Thurles.info has heard that the dentists are being kept very busy because of this offer!

Price Comparisons At Thurles Supermarkets

Take care of the pennies and the pounds will take care of themselves” my dear old Grandmother used to warn me.

Shoppers, particularly the elderly, do not always have the time to compare prices and with this in mind, we decided to undertake our own ‘Independent Survey‘ of our four top Supermarkets here in Thurles, to find out the actual price differences on six basic food items.

Hereunder is the ‘state of play’ found on Wednesday 8th September 2010.

Own Brand Bread: White Sliced Pan.
Lidl @ €0.79, Tesco @ €0.95, Dunnes Stores @ €1.09, Aldi @ €1.09.
Cheapest: Lidl.


Aldi Wins by 25%

Own Brand Milk: 2 litres.
Tesco @ €1.49, Dunnes Stores @ €1.49, Lidl @ €1.49, Aldi @ €1.49.
Cheapest: No difference.

Own Brand Butter.
Aldi @ €1.09, Tesco @ €1.79, Dunnes Stores @ €1.79, Lidl @ €1.79.
Cheapest: Aldi.

Cereals – Cornflakes.
Aldi @ €0.85, Lidl @ €1.59, Tesco @ €2.19, Dunnes Stores @ €2.19.
Cheapest: Aldi.

Own Brand Tea Bags
Tesco @ €1.39, Lidl @ €1.49, Aldi @ €1.69, Dunnes Stores @ €2.19.
Cheapest: Tesco.

Own Brand Eggs
Lidl @ €1.11, Aldi @ €1.49, Dunnes Stores @ €1.59, Tesco @ €1.85.
Cheapest: Lidl.

Note: Customer Service and Hygiene in all four stores – Excellent.

Based on this survey of six items your check-out receipt, yesterday, from these four leading quality Supermarkets would have read as follows:-

Aldi – €7.70 (Cheapest),Lidl -€8.26,Tesco –€9.66,Dunnes Stores -€10.34 (Most Expensive).

According to my aging calculator the difference between most expensive and cheapest is:- €2.64 or almost 25%.

This weekly saving for a person living alone, over a one year period, amounts to €137.28 or possibly the cost of a two months electricity bill or €22.72 short of paying your annual TV licence.

As I said to the wife “Boys didn’t me ould granny know her onions, what?”

If you have experienced good value in shops recently, why not share with our readers?  We would love to hear from you.

Coal Prices – Special Offer At Centenary Thurles Co-Op

A Warm Coal Fire

With the long winter nights ahead and with last winters cold spell still fresh in our memories, it is worth noting that for a short period Centenary Thurles Co-Op, Templemore Road, Thurles, Co Tipperary, are running a ‘Fuel Extra Special‘ deal.

Deal is as follows:

5 x 40kg. Bags Premium Polish Coal plus 5 Bales Briquettes for €90 – Collected.

This deal is a saving of €10 on present fuel prices, so do take full advantage.

You can contact Centenary Thurles Co-Op during normal business hours at Telephone:   0504 21522.