Britfic Brand Products
The soft drinks group Britvic is to seek 100 redundancies at its operations in Ireland from next month.
Staff at the company’s new customer call centre, situated in the Tipperary Technology Park, Nenagh Road,Thurles, which opened last month, happily will not be affected.
These job cuts represent about one in seven of its present workforce here in Ireland and follow a review of the companies commercial operations.
The company is involved in the manufacture of well known brands such as Ballygowan, 7Up, Club, Robinsons and MiWadi.
Job losses will largely be across the commercial teams of the group and are due to a change in consumer spending habits in Ireland, with declines in both the pub and convenience store sector. Revenue and sales volumes at Britvic Ireland rose in the third quarter of the fiscal year, but the drinks company warned then that this did not signal a sustained recovery in the soft drinks market. The company announced 145 job losses in January last year and the closure of plants in Ballyshannon and Waterford.
Its managing director in Ireland, Mr Andrew Richards, says he deeply regrets the jobs losses but states they are “unavoidable and Britvic management will remain actively engaged with staff and their union representatives as changes are implemented within the group over the coming month.”
Britvic remains committed to the Irish market, saying it has made significant investments in its Dublin and Thurles facilities and the company will continue its operations in Cork, Limerick and Belfast.
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